Salt Lake Mailing & Printing Blog

Custom Banners for Everyday Business Use

Banner advertising saleIt’s virtually impossible to leave your home, let alone travel down a street without seeing a myriad of signs, so your sign needs to stand out from the crowd. Generally speaking, the more your business stands out, the better. Custom banners can help you do this by making your business look unique from the street. You need to make sure that passersby can pick you out from the businesses that surround you.

Custom printed signs and banners have always been an important part of advertising. Included in this are custom banners which have been, and should be, an integral part of many business advertising and marketing endeavors. Since they are so much more affordable than permanent signs and they are readily available, practical, easily customizable and can be changed or replaced as promotions change, banners just make a lot of sense fiscally.

When you have the freedom to fully customize your signage, including banners, you are able to more effectively reach your target audience. Signage generally, and banners specifically, portray an image to passersby sometimes without them even realizing it. Someone can drive past your business on their lunch break and see a banner that says you are offering promotional pricing on a particular item or service. At the time, they may think nothing of it, but later at home, when they’re thinking of something else, they’ll see or hear something that reminds them of your sale promotion. The next time they see your company logo, they may recognize it from your banner.

Well-designed, custom signs in windows and storefronts that are pleasing to the eye are not only attention getters, they’re customer getters. A quality, targeted sign usually pays for itself with a single sale.

High-quality, custom banners can be designed to be vibrant and eye catching, to visually grab the attention of those passing by. They can be printed in virtually any size or shape imaginable. They are completely customizable for your specific company and customer base. Since banners are very affordable and easily interchangeable, choosing them over more permanent signage allows you to rotate through several banners a year, based on seasons and promotional periods.

Pay attention to the size, color and font of your banners. To look professionally designed and well-planned, the banner needs to fit well in the space it’s allotted. If it’s too small, the sign can be difficult to read; if it’s too big, it will look out of place. Choose a color that complements the colors in your logo and approved branding colors of your organization. Choose a font that matches the font on your other printed materials in order to keep everything consistent. When you install your banners, make sure the banner is anchored thoroughly. A loose banner, or even a missing banner does not help the advertising any, and it is not very professional to have your banner floating in the sky or tumbling through the street.

If you need help designing a banner for your business or identifying what type of signage will work best for you, just pick up the phone and let us help!

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