Tips to Printing A Fantastic Brochure
Whether you’re the owner of a business or in charge of a neighborhood association, changes are at some point you will need to print up a brochure. Brochures are a great way to provide important information to other people in an aesthetically pleasing way. Working with a professional printer is a great way to ensure that your brochure looks it best. However, before you start designing, there are several things that you should know. By remembering and implementing these tips, you can save yourself the time, hassle, and expense of silly mistakes.
The first, and perhaps most important, thing you need to know before you start designing your brochure is the actual print size. Don’t assume that the 8.5 x 11 paper that shows up automatically on your computer screen is the actual size paper your printer will use. Talk to your printer about what size of paper your brochure will print on, and then design accordingly.
Part of designing accordingly includes having “bleed” space. If you’re printing your brochure in bulk, the printer will have several copies of the brochure on a single sheet of paper that is then cut into single units. While the cutting units in professional printers are precise, it is also natural for them to fluctuate slightly over the course of an order. Most professional printers suggest have a 1/8 inch bleed (or extra design) past your print margins. This way, if the cut is slightly off, you will not have an unseemly white space on the edge of your brochure.
If you’re designing with images in your brochure, keep resolution in mind. Low-res images, when printed, will come out blurry or fuzzy. For the best standard of printing, make sure that you use images that are at least 300dpi. If you have any questions about whether or not your pictures are high enough resolution, consult with your printer.
Lastly, make sure you carefully consider the type of paper you are printing on. Paper quality goes a long way in presenting a professional-looking brochure to your audience. The two most common choices in print houses are 80lb and 100lb stock paper. If you have the choice, choose the 100lb paper. The increase in cost is minimal and the overall quality is greatly increased.
A brochure can be a great tool for your business or organization. By taking the steps necessary to make it look and feel extra professional, it can go a long way in helping you reach your overall goals.