Tips to Distributing Flyers
Flyers are one of the quickest and easiest way to get information about your business or event out into the world. If done correctly, distributing flyers can greatly increase your exposure. However, if done incorrectly, if can also be a waste of time and money. By following these simple tips, you can make sure that your flyers work effectively for you.
The first key to effective flyer distribution is to have a flyer that stands out in the crowd. Visual elements are a great way to draw the eye of a passerby, whether it’s a picture or an image. Keep your information brief and interesting. It’s also important to make sure there is a call to action at the bottom of the flyer, whether it is a website to visit, a place to go, or a time to show up. Make sure they know the benefits that will come from answering the call.
Once you have designed your flyers, take them to be professionally printed. By having them printed, instead of merely copied, you will have a flyer that stands out from the others in terms of quality and professionalism.
After you pick up your fliers from the printer, the next thing to consider is where you will pass them out. Where you distribute your flyers is as important as what you put on them. Things that you want to take into consideration are: proximity to your business or event, general demographics of the people who come through that location, and whether or not you need permission.
If you are leading people to a certain place, you want to make sure they don’t have to cross town or other major obstacles in order to get there. Try to canvas an area that is in close proximity to where you want your potential clients or customers to go.
It does you no good to pass out flyers to people who would never go to you business or event. You need to be aware of your target audience and go to the areas where they are more likely to congregate. If you are looking for a younger crowd, then head toward the mall or cafes. If you are searching for an older, more established demographic, then high-end restaurants and stores are better places to locate.
The last thing you want is for a business owner to put down a flyer immediately after you put it up or for some security guards to escort you off the property. Take the time beforehand to learn whether or not you need permission to hand out or post flyers.
By creating an interesting flyer and being smart in their distribution, you can make sure that you information is sent out into the world in an effective and helpful manner.