Salt Lake Mailing & Printing Blog

5 Tips for Creating a Member Newsletter that Actually Gets Read

Design a newsletter people will actually readMarketers love their newsletters. They are a great way to reach their audience, introduce special bargains and create a call to action. They are also a great way to communicate with the rest of the organization.

These types of newsletters – also known as relationship newsletters – are about strengthening the bond between the members of your organization. Whether it is a business or a club, member newsletters can go a long way in making people feel connected and involved.

That is, of course, when they are actually read.

Member newsletters compete with every other piece of mail (whether print or electronic) that comes across the desk or inbox of your recipients. To help your newsletter stand out – and to help entice your members to read it – here are a five tips you should follow:

Tip #1: Have a Clear, Branded Style Guide

You want your newsletter to be instantaneously recognizable to your members. This means that your name and logo should be clearly identified and the general layout should follow a consistent style guide. Make sure that your members know exactly what it is and who it is from the moment they see it.

Tip #2: Create an Actionable Title

The best way to entice your members to read your newsletter is to let them know how it will benefit him. In short, you need to answer the question, “how will the information change their lives?” Place the answer to that question in the title in order to catch their attention.

Tip #3: Follow Up with Excellent Written Material

You could have the best designed newsletter with the best titles, but if you don’t back it up with great material, then your members will not be interested.  Write information that is informative, creative, entertaining and – above all – useful. Always make sure that you proofread your newsletter several times so that there are no errors or typos.

Tip #4: Watch the Text

While you want to have well-written articles, you never want to overload your readers with too much text. Keep your newsletter visually interesting by using interesting layout features (such as blocks of color for quotes or special information) and high-quality images. It is also wise to remember that white space is your friend. Don’t feel like you have to cover every single inch of space with some sort of text or image. Let the design breathe with some blank spaces in between articles or images.

Tip #5: Highlight Member Benefits

You want your members to feel good about their membership. Use the newsletter as a place to remind them of all the reasons why they joined your organization or your mailing list in the first place. Do they get special discounts? Special meetings? Access to special material? Adding one member perk per newsletter will help ensure that every member reads it to find out what special offer they will receive.

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