Writing a Top Notch Newsletter
If you have use a newsletter to stay in touch with your customers or as part of your marketing campaign, it is important that you make sure that it is informative and effective. Here are a few writing tips that will help you create a top notch newsletter.
Before you put a word on the page, it is imperative that you have a clear understanding of who is your audience. You want to make sure that your language and content is appropriate and engaging for your average reader.
The next step is to determine your contents or fields. Will you have a recurring section? Featured articles? A place for questions? An area to highlight members, sponsors, or customers? Diverse content will allow make you more interesting to a wider array of readers.
Now that you are ready to write, make sure that your articles are well researched and well written. You can make your articles readable at an average reading level by using short and concise statements and by avoiding large, obscure, or overly technical vocabulary. Make sure to include interesting and attention grabbing headlines to help draw your readers into the article.
Once you know your audience and your content, you can begin to design your layout. Consider how often the newsletter will be distributed and through which medium. Above all, you want to make sure that everything is easily readable and that the layout is pleasing to the eye.
Proofread! Nothing can decrease the effectiveness of your newsletter more than typos. Be on the lookout for poor spelling and grammar. Do not trust that your word processor will catch any mistakes. Always read over your work when you are finished and, when possible, have another person read over your work to catch any errors.
By following these tips you can make sure that you are creating a newsletter of which you can be proud, one that will help keep your customers informed and engaged.